Articles that compound,
published every month
When someone asks ChatGPT or Google's AI who to call, the answer is quoted from whoever has written about the subject properly. Almost nobody has yet. The Content Engine publishes that coverage for your business, researched, linked and structured to be cited, straight to your site. The three below came out of this site's own engine.
From $750 / month →Where an article
ends up
Indexed by Google, quoted by the assistants people ask, and sitting on your own site under your name. Each article is built for all three, and the monthly note tracks which of them it has reached.
Quoted by the assistants people ask
When someone asks ChatGPT, Perplexity or Google's AI who to call, the answer is assembled from a handful of pages and names them. An article written to be lifted, on a site the crawlers can read, is what gets picked. The three above are this site's latest.
Indexed by Google
Plain HTML, the schema underneath, internal links already in place. Google indexes it within days and ranks it as the cluster around it grows.
Quoted by AI assistants
Assistants lift passages, not pages. Headings phrased as the question is asked, paragraphs that stand on their own, and a named author underneath.
Yours, on your site
Published straight to your domain and linked into your service pages, so the authority builds where you sell. Nothing to license, nothing that leaves with us.
Researched
before written
Each article starts with the question behind the search, what currently ranks and gets cited for it, and what those answers leave out. That gap is what the article is written to fill. If there is no gap, the topic is dropped.
- 01The question, not the keywordWhat someone actually types, and what they want to know when they do.
- 02What already ranksWho holds the top results and the AI citations today, and what those pages leave out.
- 03Where it linksWhich service pages and articles it belongs with, decided before writing.
Coverage of
a subject
A body of linked articles on one subject, worked through in order, is what search engines and AI assistants treat as authority. Each new piece strengthens the ones already there, and a subject covered this year is very hard to take back next year. The topic plan sets that order: which subjects your business can own, and what comes next.
This is this site's own plan, live from the blog. The last column shows which service pages each article links into.
Written to be read,
built to be cited
AI assistants quote passages, not pages. Most sites are not written for that, which is why the answers cite so few of them. Every article here has headings that match how the question is asked, paragraphs that stand on their own when lifted, and structured data saying who wrote it and what it covers.
- 01H2s match the question as askedSo the passage under each one can be lifted as an answer.
- 02Schema underneathBlogPosting and FAQ data naming the author, the date and what it covers.
- 03Plain HTMLAI crawlers read it without running anything.
How to Measure Your AI Search Visibility
Most businesses have no idea whether ChatGPT or Google's AI Overviews mention them. Here is how to measure it, and when a tool is worth it.
Ask the assistant the question your customers ask, in their words, and note which businesses it names and which pages it cites. Do it once a month, in the same ten questions, and you have a measure nobody sells.
stands on its own when liftedWhat got indexed,
what to do next
Each month, a short note: what was published, which pages Google has indexed, which have started appearing in AI answers, and what that means for the next round of topics. The plan follows the evidence.
Three months is the floor before there is much to look at, because that is how long indexing and trust take.
Three plans,
one difference
One article a month, two, or one every week. Everything else is the same. The difference is how fast a subject gets covered.
A steady presence. Right where the market is narrow, or you want to see it work before committing further.
- One researched article a month
- Topic chosen on search evidence
- Internal links into your service pages
- Structured data for AI citation
- Published straight to your site
- Monthly note on what got indexed
Coverage builds about twice as fast, and articles start reinforcing each other rather than standing alone. This is the one most clients land on.
- Two researched articles a month
- Topic chosen on search evidence
- Internal links into your service pages
- Structured data for AI citation
- Published straight to your site
- Monthly note on what got indexed
- Topic plan revisited quarterly against results
- Articles deliberately linked as a cluster
Four articles a month, one every week. A subject gets covered in a quarter rather than a year, for a market worth owning before anyone else writes about it.
- One researched article a week
- Topic chosen on search evidence
- Internal links into your service pages
- Structured data for AI citation
- Published straight to your site
- Monthly note on what got indexed
- Topic plan revisited monthly against results
- Articles deliberately linked as a cluster
AUD, excluding GST. Three-month minimum, then 30 days notice either way.
Get in touch
Be the one that gets cited
AI search is early, and the businesses being cited today are the ones that started writing before anyone else in their market did. The topic plan shows which subjects yours can own and where to start. We map that out before you commit to anything monthly.
See AI Agents→Questions people ask before they get in touch
Expect three to six months before there is much to look at, and longer for competitive terms. Search engines need to index and then trust a page, and a single article rarely moves anything on its own. The effect comes from a body of linked articles covering a subject properly.
AI assistants quote passages, not pages. That rewards content answering a specific question in a self-contained way, stated plainly enough to be lifted, and carrying structured data that identifies who wrote it and what it covers. It also requires the page to be readable by AI crawlers, which means plain HTML rather than everything rendered in JavaScript.
Yes, month to month. Start on one article to see it work, move to two or to weekly once the topic plan is proving itself, or back down if things get quiet.
Because nothing published in month one shows up in a search result in month two, and stopping at that point means the spend produced nothing measurable. Three months is the shortest run where there is anything to look at. After that it is 30 days notice.
Any business that sells something people research before buying. Trades, professional services, health, property, ecommerce. Where a subject is too crowded to make headway in, we say so in the topic plan before you commit to anything monthly.
It is the content half of it. The technical side, site speed, crawler access, schema across the site, sits with our GEO and marketing practices. If your site has structural problems, articles alone will not fix them, and we say that first.
AI is used in the production. Each article starts from research into what is being asked and what already ranks, gets checked against sources, and is edited before it goes near your site. Read a few under Insights and judge for yourself.
The topic plan is built with you, and the first article is reviewed together so the voice is set before it runs. After that you can approve every one, or check the first few and let it go. Either works.
Each month you get a note on what was published, what got indexed and what has started appearing in AI answers. The topic plan adjusts on that evidence. Three months is the floor before there is much to look at.
Thirty days notice either way after the first three months. Everything published stays on your site and stays yours. There is nothing to switch off and nothing to license.