Generative Engine Optimisation (GEO) That Gets You Recommended by AI

A GEO agency specialises in Generative Engine Optimisation: making a business visible and citable in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. An SEO agency works for a place in a list of links; a GEO agency works on your website and wider web presence so AI assistants recommend your business. The work covers crawler access, structured data, citable content and entity signals such as directories, reviews and third-party mentions. Compound GEO covers all four and tests every technique on its own website first.

SEO optimises for search rankings and is measured in positions and clicks. GEO optimises for AI-generated answers and is measured in citations and mentions. Rankings respond to keywords and backlinks, while AI answers favour quotable content, schema markup and how often your brand is mentioned on third-party sites. The two reinforce each other, because pages that rank well in Google are more likely to be cited in AI Overviews, so we run them as one strategy.

Technical foundations such as crawler access, schema and page structure can be in place within two to four weeks. AI assistants refresh their view of the web slowly, so it usually takes weeks to months before new or restructured content appears in their answers, and citation patterns keep shifting as models update. We measure progress by re-testing the same real questions in ChatGPT, Perplexity and Google AI Overviews every month.

At Compound Co, GEO comes with SEO in one monthly plan, Compound SEO & GEO, at $1,500 a month plus GST, because AI visibility and search rankings draw on the same content and authority work. To start smaller, a standalone AI visibility audit shows where your business appears in AI answers today, what is blocking it and what to fix first. The plan has a three-month minimum, then 30 days notice.

No. AI assistants decide their own answers, and nobody outside those companies controls them. We control what makes a citation likely: whether AI crawlers can read your site, whether your content can be quoted, whether your schema says exactly who you are, and how consistently your business is mentioned across the web. We measure results by testing real questions against real AI tools and showing you the answers.

If your customers ask AI tools for recommendations, yes. Good SEO gets you part of the way, since Google AI Overviews mostly cite pages that already rank. ChatGPT and Perplexity also draw on other sources, including the Bing index, Reddit, directories and review sites, and they favour content structured for quoting. GEO builds on your existing SEO: the technical foundations overlap, so it adds to the work rather than starting again.