An Online Store That Actually Sells
JTL-Shop is a German ecommerce platform that is free for up to 500 products and charges no fees on orders from your own store. We design and build JTL stores for Australian retailers, with JTL-Wawi managing stock, orders and suppliers behind the shop.
Get Your Free Ecommerce QuoteJTL-Shop ecommerce development for Australian businesses. We build online stores on JTL-Shop, with JTL-Wawi handling stock and orders behind them. You start free up to 500 products, and the store stays yours as it grows.
Free up to 500 products
JTL's free Start edition includes a JTL-Shop with up to 500 products, each variation combination counted as one. You pay for the build and for hosting, on your own server or booked through JTL.
No fees on shop orders
JTL charges nothing per order for sales through your own JTL-Shop, on the free edition and the paid ones. Paid editions add unlimited products and more shops for a monthly fee.
JTL-Wawi behind the shop
JTL-Wawi is free in the Start edition and manages products, stock, orders, suppliers, invoices and shipping in one place, synced with the shop and with marketplaces if you sell there too.
Structured around your catalogue
Variants, bundles, B2B prices and customer groups are set up in the product data before any design work, so the shop stays manageable as the range grows.
A template built for your brand
JTL's default template is functional and generic. We design a custom template around your brand, mobile first, with a short path from product page to checkout.
Your expertise in the shop
Configurators, planners and calculators turn what your team knows into a tool customers use themselves. For Farmlux24 we built a light planner that recommends fittings from a hall's dimensions.
Read the Farmlux24 case study →How We Build Your Online Store
Discovery and Product Strategy
We map your catalogue, pricing, shipping rules and how your customers buy, then choose the JTL setup: edition, hosting, payment providers and integrations. Complex catalogues with variants, bundles or B2B pricing get their data structure settled before any design work. Typically 1 week.
Design and UX
A mobile-first custom template designed around your brand, covering the path from homepage to product page, cart and checkout. Typically 1 to 2 weeks.
Build and Integrate
Template development, JTL-Shop and JTL-Wawi setup, payment providers, shipping carriers and the connections to your existing systems, each tested end to end. Typically 1 to 2 weeks.
Launch and Test
Real test orders go through every payment method and into JTL-Wawi. We test in Safari and Chrome at phone and tablet sizes and run Lighthouse on every page type before the store goes live. Typically 1 week.
Optimise and Scale
After launch we track conversions, review product and checkout pages against real order data, and handle the move to a paid JTL edition when you pass 500 products. Ongoing.
Results That Compound
A Compound Co x Invictus Marketing project. Invictus Marketing designed the shop and leads the client relationship. Compound Co built the JTL-Shop, the light planner and the invoice payments behind it.
Frequently Asked Questions
JTL-Shop is the ecommerce platform from JTL-Software, the German company behind the JTL-Wawi merchandise management system. Shop and Wawi run as one system: products, stock, orders, suppliers and customers are managed in one place and synced to the store, with B2B and B2C selling and marketplace connections available. JTL's free Start edition covers a shop of up to 500 products, and JTL charges nothing on orders from your own shop.
Yes, up to 500 products. JTL's Start edition costs nothing per month and includes JTL-Wawi and a JTL-Shop with up to 500 products, with each variation combination counted as a product. JTL charges no fee on orders from your own shop. You pay for hosting and for the build, and payment providers charge their usual fees. Beyond 500 products, JTL's paid editions add unlimited products for a monthly fee, still with no charge on shop orders.
A standard JTL-Shop build with a custom design, payment integration and up to 200 products starts from $9,990. Builds with ERP integration, large catalogues or B2B functionality typically range from $19,990 to $49,990. Because the JTL software is free up to 500 products, the budget goes into design, development and integration rather than platform licences.
A standard JTL-Shop build takes 4 to 6 weeks from discovery to launch. Builds with custom ERP integration, B2B portals or several warehouses take longer, and the discovery phase ends with a firm timeline for each stage.
Yes. We migrate product data, customer accounts and order history, and set up URL redirects so existing search rankings carry over. A typical migration takes 3 to 5 weeks. Your current store stays live while the new one is tested, and we switch over once test orders have gone through every payment method.
Yes. JTL-Shop runs on JTL-Wawi, which covers warehouse and inventory management, so stock levels, orders and customer data stay in sync between the shop and the back office. For accounting software such as Xero or MYOB, we set up the connection as part of the build and confirm the approach during discovery.
Ready to Launch Your Online Store?
Tell us what you sell and how you sell it today. We'll show you how a JTL store would fit and give you a fixed quote.
Prefer to talk? Call 0479 055 890 or send a text.