Ads That Bring in Enquiries
Google Ads and Meta ads, managed against what an enquiry costs you rather than what a click costs. Every call and form is tracked back to the campaign that produced it, so you can see which spend brings in work.
Book a Free Ads ConsultationGoogle Ads and Meta ads management. Google Search ads for people already looking for what you do, Meta ads on Facebook and Instagram for people who haven't started looking yet. Each campaign is set up and judged on cost per enquiry, measured from tracked calls and forms.
Google Ads
Search campaigns built on the terms that bring in work in your area, with negative keywords, ad schedules and locations set so the budget reaches people likely to call. Search terms are reviewed every week.
Meta ads
Facebook and Instagram campaigns with lead forms or landing pages, aimed at your service area. Creative and audiences change as the results come in.
Tracking that holds up
Calls, forms and lead forms tracked back to the campaign, keyword and ad that produced them, so the report shows what each enquiry cost.
Spend in your own accounts
Ad spend is paid to Google and Meta directly, so you see every dollar of it. The monthly fee covers setup, management and reporting.
Landing pages where needed
Where a campaign needs its own landing page, we build it for that campaign, with the offer, proof and enquiry form the ad promises.
Ads with SEO and GEO
Search and AI visibility are a separate monthly plan. Ads bring in enquiries now while the search work builds, and the two together start from $2,990 a month.
Compound SEO & GEO →How a Campaign Runs
Audit and Plan (Week 1)
We look at your current ads, your website and your market, and set a target cost per enquiry with you before anything launches. You get a written plan covering channels, budget, targeting and what to expect in the first 90 days.
Tracking and Setup (Weeks 1-2)
Conversion tracking for calls, forms and lead forms, the campaign structure, ad copy and, where a campaign needs one, a landing page built for it. Nothing launches until every enquiry can be traced.
Launch and Manage (Ongoing)
Campaigns go live and are managed every week: search terms and negatives, bids and budgets, ad copy and creative tests. Spend moves to whatever brings enquiries at the target cost.
Report and Adjust (Monthly)
A monthly report in plain language: spend, enquiries, cost per enquiry, what changed and what comes next. If something is not working, the report says so and the plan changes.
Results That Speak for Themselves
“The enquiries coming through are the right ones: commercial jobs, not homeowners wanting a quote for a carport. That is what we were after.”
Frequently Asked Questions
Compound Marketing starts from $1,490 a month plus GST for managing Google and Meta ads. Ad spend is separate and paid to Google and Meta directly. Together with Compound SEO & GEO, the two start from $2,990 a month.
That depends on how competitive the searches in your area are and what a job is worth to you. We work out the budget with you from the cost per enquiry you can afford, before anything launches. As a reference, SH Metal Roofing's campaign produced 19 tracked leads from $1,500 in spend.
Google Search reaches people who are already looking for what you do, so it usually brings the enquiries closest to buying. Meta reaches people who are not searching yet, which suits services people need to see before they want them. We usually start with Google and add Meta once tracking shows what an enquiry is worth.
Search ads can bring enquiries in the first week once tracking and campaigns are live. The first month shows which searches and audiences convert, and cost per enquiry settles over the following two to three months as spend moves to what works.
Yes, as a separate plan. Compound SEO & GEO covers technical SEO, service and suburb pages, articles, your Google Business Profile and what AI assistants say about your business, for $1,500 a month. Ads bring in enquiries now while the search work builds.
Each month you get spend, clicks, enquiries by channel and cost per enquiry, plus which campaigns, keywords and ads produced them. It is written in plain language, with what changed and what comes next. If you want to walk through it, you can book a call.
Ready to Turn Ad Spend Into Enquiries?
Tell us what a good job is worth to you and where you work. We will come back with a plan, a budget and the cost per enquiry to aim for.
Prefer to talk? Call 0479 055 890 or send a text.