Generative Engine Optimisation (GEO) That Gets You Recommended by AI
Generative Engine Optimisation (GEO) is the practice of structuring your website and web presence so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite and recommend your business. Every month, more Australians ask AI for recommendations instead of scrolling search results -- and most business websites are invisible in those answers. Compound GEO fixes that.
Book a Free AI Visibility CheckWhat Does a GEO Agency Actually Do?
A GEO agency makes your business visible and citable in AI-generated answers. Where traditional SEO wins you a position in a list of links, GEO wins you the recommendation itself -- the moment an AI assistant names your business as the answer.
In practice, that means four things working together: technical accessibility so AI crawlers can read your site, structured data that tells machines exactly who you are, content written so it can be quoted, and consistent brand signals across the wider web. We build all four -- and every technique we sell runs live on our own website first.
| SEO | GEO | |
|---|---|---|
| You win by | Ranking in a list of links | Being named in the answer |
| Measured in | Positions and clicks | Citations and mentions |
| Main levers | Keywords, backlinks, technical health | Citable content, schema, brand mentions |
| Systems targeted | Google, Bing | ChatGPT, Perplexity, AI Overviews, Copilot |
AI-readable foundations
AI crawlers do not execute JavaScript and give up on bloated markup. We make sure GPTBot, ClaudeBot, PerplexityBot and Google-Extended can actually read your site: server-rendered pages, clean HTML structure, explicit crawler permissions, and schema markup that identifies your business, services and service area without ambiguity.
Citable content
AI assistants quote content that answers questions directly -- self-contained passages, clear definitions, question-based headings, and FAQs. We restructure your service pages and content so a machine can lift a complete, accurate answer about your business, instead of skipping you for a competitor who is easier to quote.
Entity and authority signals
AI answers lean heavily on third-party evidence: directories, reviews, best-of lists and mentions across the web. Brand mentions correlate with AI visibility more strongly than backlinks. We build your presence where the AI systems actually look -- including the Bing index that powers ChatGPT's local recommendations.
How We Get You Into AI Answers
AI Visibility Audit (Week 1)
We test where your business appears today: real questions your customers would ask, run against ChatGPT, Perplexity and Google AI Overviews, plus a technical audit of crawler access, schema markup and content citability. You receive a written report showing exactly where you are visible, where you are invisible, and why -- before any work is proposed.
Foundations (Weeks 2-4)
We fix what blocks machines from reading and understanding your site: AI crawler permissions in robots.txt, structured data for your organisation and services, an accurate llms.txt, server-rendered pages, and clean heading hierarchies. This is unglamorous work that most agencies skip -- and it is the difference between being readable and being skipped.
Citable Content (Ongoing)
We restructure your key pages into content AI can quote: direct answers in the opening lines, self-contained answer blocks, question-based headings and FAQ sections backed by FAQ schema. Where content gaps exist, we create new pages targeting the questions your customers actually ask AI assistants -- the same discipline we apply to our own site.
Measure and Iterate (Monthly)
Every month we re-run the same question set against the same AI tools and record what changed: where you are now cited, where competitors still win, and what we are adjusting next. AI answers move on a timescale of weeks to months -- we report that honestly instead of hiding it behind vanity metrics.
We Practise What We Preach
Our own website is our test bed. Every technique on this page runs live on compound-co.com.au: AI crawlers are explicitly welcomed in our robots.txt, our structured data declares exactly who we are and what we do, our content is written to be quoted, and our llms.txt gives AI systems an accurate map of our business. You can inspect all of it -- view our source, read our robots.txt, check our schema. No black box, no secret sauce claims. A GEO agency that cannot show you its own AI visibility work is telling you something.
Frequently Asked Questions
A GEO agency is a marketing agency that specialises in Generative Engine Optimisation -- the practice of making a business visible and citable in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Where a traditional SEO agency optimises your website to rank in a list of blue links, a GEO agency optimises your website and wider web presence so AI assistants actually recommend your business when someone asks for advice. In practice, that covers four areas: technical accessibility (letting AI crawlers read your site), structured data (schema markup that tells machines exactly who you are), citable content (clear, self-contained answers AI can quote), and entity signals (consistent mentions of your business across directories, reviews and third-party sites). Compound GEO delivers all four for Australian businesses, and we apply every technique to our own website first.
SEO and GEO share foundations but target different systems. SEO optimises for search engine rankings -- you win by appearing at the top of the results list, and success is measured in positions and clicks. GEO optimises for AI-generated answers -- you win by being the business the AI actually names and recommends, and success is measured in citations and mentions. The tactics diverge too: rankings respond to keywords and backlinks, while AI answers favour clearly structured, quotable content, schema markup, and how often your brand is mentioned on third-party sites. The two reinforce each other -- pages that rank well in Google are more likely to be cited by AI Overviews -- which is why we run SEO and GEO as one coordinated strategy rather than treating them as separate products.
Longer than paid ads, and on a similar timescale to SEO. Technical foundations -- crawler access, schema markup, citable page structure -- can be in place within two to four weeks. But AI assistants refresh their view of the web slowly: it typically takes weeks to months before new or restructured content starts appearing in AI answers, and citation patterns keep shifting as models update. We set that expectation upfront and measure progress honestly, by re-testing the same set of real questions in ChatGPT, Perplexity and Google AI Overviews every month and reporting exactly what changed. Any agency promising instant AI visibility is guessing -- the systems simply do not update that fast.
Most Australian agencies price GEO either as a one-off audit and foundation project or as part of an ongoing marketing retainer. At Compound Co, GEO is built into Compound Marketing engagements, which start from $1,490 per month -- because AI visibility and search rankings draw on the same content and authority work, separating them wastes budget. If you want to start smaller, we offer a standalone AI visibility audit that shows exactly where your business appears in AI answers today, what is blocking you, and what to fix first. Pricing is transparent and there are no lock-in contracts.
No -- and you should be sceptical of any agency that says yes. AI assistants decide their own answers, and nobody outside those companies controls them. What we can control is everything that makes a citation likely: whether AI crawlers can read your site, whether your content is structured so it can be quoted, whether your schema tells machines exactly who you are and what you do, and how consistently your business is mentioned across the web. We measure results by testing real questions against real AI tools and showing you the answers. That is the honest version of this service -- visible inputs, measurable outputs, no guarantees about systems nobody controls.
If your customers ask AI tools for recommendations -- and a growing share of Australians do -- then yes. Good SEO gets you part of the way: Google AI Overviews cite mostly pages that already rank well. But ChatGPT and Perplexity pull from different sources, including the Bing index, Reddit, directories and review sites, and they favour content structured for quoting rather than ranking. A site can rank page one in Google and still be invisible in AI answers. The good news: GEO builds on the SEO work you already have. The technical foundations overlap, so adding GEO to an existing SEO effort is an increment, not a restart.
Ready to Be the Answer AI Recommends?
Ask ChatGPT about your industry in your area and see who it names. If it is not you, that is the gap -- and it is still early enough to claim the position before your competitors do. Start with a free AI visibility check: we test real questions against real AI tools and show you exactly where you stand.