A Flooring Website Built Around a Searchable Catalogue With the Price per Square Metre on Every Product
The Brief
Carpet Bob has supplied and installed flooring in Cairns for more than 40 years. Its new owners, William and Dan Hortomaris, are trade-qualified carpet layers.
They wanted a website that shows the range they actually sell: every carpet and vinyl line, with its colours and a price, so someone planning a room, a rental or a fit-out can shortlist floors before they call. The site is a catalogue that leads to a free measure and quote, with no shop or checkout.
The owners also wanted to add products and change prices themselves.
What We Built
A new website with the catalogue at its centre, plus the service, trade and contact pages around it.
A searchable catalogue
Carpet, carpet tiles, vinyl planks, vinyl sheet and commercial flooring, filterable by colour, style, material, fire rating and budget per square metre, and sortable by price.
A price on every product
Each product shows a from price per square metre, installed with standard underlay and including GST, with what the price covers and what is quoted separately listed underneath.
Product pages that answer the questions
Colourways to tap through, which rooms the floor suits and which it doesn't, construction, pile height, wear and fire ratings, and how to look after it.
A quote or measure from any product
"Request a quote" and "Book a free measure" sit right next to the price on every product page.
Pages for trade customers
Builders, commercial clients and property managers each have their own page.
A catalogue the owners manage
New lines, colours and prices are added in a simple content editor, without a developer.
Launch and Next Steps
The site is live at carpetbob.com.au with 38 products across five ranges, each with its price per square metre. The owners add new lines and update prices themselves as their range changes.
A new website for a Cairns building and carpentry business: a page for every service, photos of real jobs, and structure that search engines and AI assistants can read.
MLS Projects
Matt Sestero
one for each job, each with its own FAQ
Ready to grow like Carpet Bob?
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